Having recently entered the market to boldly compete with a 30 year old import, Kosova made Sempre biscuits required an entrance with some flair. We came up with a simple, unusual, straight to the point, witty and emotional TV commercial, that would feature the biscuit as the main character of two stories, one narrated by a 10 year old child, the other by a mother. Both were to present the biscuit as the perfect choice for the entire family, to be eaten just about everywhere, at any time, with anything.
Both 2D animated cartoons tell a story of a happy family, caught eating Sempre in various situations. The videos are accompanied by print materials in the shape of newspaper and magazine ads, leaflets, children's activity booklets and other outdoor materials, mostly distributed in shopping malls, childcare and nurseries, during the hours when the children are picked up.
Mothers were given samples of the product for free, together with leaflets containing information and recipes for various cakes, while children would be entertained with activity books containing riddles, poems, spelling, maths and colouring activities.
The campaign showed immediate raise in sales. Proving to be an immaculate product, Sempre steadily continues to grow, increasing its market share daily.
A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields. A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields. A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields.
AMC launched a new and unusual product called Zlango, specially made to spice up the SMS writing amoung the younger mobile phone subscribers. Zlango is a set of funny, well designed icons, each of them with a meaning, offered to users to be sent as SMS at a small price per icon.
We produced a range of print materials, including leaflets and even complete bus stop branding, with funny examples of how Zlango can be used to communicate. For a TV commercial, we chose a very simple, to many slighly annoying, but jolly and catchy song, lyrics of which would be replaced with Zlango icons.
The campaign immediately became a hit, remaining the talk of the town for a lengthy period of time.
A story in every bottle Hot Pick
Created in Albania & Kosova for Stone Castle in Dec 2008 See all work in Ad Campaigns
After a short absence since re-branding and revamping of the recently privatised production facilities, the giant Rahoveci valley winery launched its first corporate campaign in over two decades, promoting the country's best in the industry.
Stone Castle, a new name with a long tradition of winemaking, sporting one of the biggest wineries in the Eastern Europe, is set to expand not only the neighbouring markets of Albania, Macedonia and Montenegro, but other parts of Europe and USA as well.
The campaign, launched during the end-of-year festivities, reflects the tradition, the passion and the love of winemaking, showing a lifetime story inside a bottle. This campaign includes a TV commercial and festive print ads and outdoor.
Following the launch of the new AMC SIM card with more features and a new name, we designed the new product brand, designed the packaging and developed a campaign for AMC Karta.
The new and improved AMC Karta is represented in many colours, each signifying a product feature or offer, such as "Friends & Family", "Bonus", "The Bundle", etc.
The image we developed reflects the ease and joy of using the new product by young and old, through strong visual abstract imagery. In other words, using the phone with AMC Karta ia as easy as blowing a kiss. This campaign includes a TV commercial, outdoor, print ads and package & SIM card design.
Only 10 days before the actual day, we came up with an idea that would add to the celebration event for the biggest day in the country’s history - The Declaration of Independence. The challenge was to avoid any instance that would uproar the crowd but would still provide a joyful manifestation that would mark this historical day.
The Solution
We created the giant sculpture NEWBORN that is made out of steel frames wrapped around by 4mm-thick metal sheets. Each letter is 3 meters high by 1 meter deep and weighs roughly 1 ton. It is painted with durable yellow car paint that is resistant to all elements. The entire installation is 24 meters long.
We chose the word NEWBORN to encapsulate in one word everything that the independence was going to bring to the country. We intentionally used English to globally pass on the message of the "newest" country being born.
We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via the black permanent markers, which we provided during the event. This took place on February 17, 2008 and lasted for 24 hours.
The Results
Over 150,000 people wrote on the sculpture, starting with the President and the Prime Minister. Those meaningful signatures became art. The media coverage spanned throughout the world.
Hundreds of thousands of people witnessed it, millions saw it on TV. CNN and other major networks covered it live. The sculpture also made it to the front page of The New York Times, and was mentioned in other newspapers such as The International Herald Tribune, The Observer, Sydney Herald, etc., while the BBC, Spiegel Online and others featured it on their websites. As a result, the media worldwide refers to Kosovo as the "newborn" country.
The sculpture has become the most famous monument in the country, protected by the government to preserve the signatures on it.
Awarded Cannes Gold Lion, Silver Clio and Golden Drum Grand Prix awards, 2008.http://www.ogilvyks.com/images/uploads/feature_newborn.jpg
Being the only mobile operator in the country at the time, Vala 900 underwent a number of technical enhancements to improve customer services, simultaneously requiring a new corporate image to take the company to the next level. With the second mobile operator in sight, Vala 900 requested a thorough re-branding and a strong identity to remain a strong competitor.
Simplifying its name to just Vala, we produced a new, modern and playful corporate image, retaining company's name and presence, whilst giving it a youthful feel using the letter V to represent a butterfly, a heart or a flip mobile phone.
An array of products was designed and produced, including concept and production of TV commercial, billboards, newspaper ads, brochures, leaflets, calendars, stickers, SIM Cards, scratchcards, Website, merchandise and many other branded materials, making it one of the strongest brands in Kosova today.
We were asked to produce a campaign to make consumers aware that non-payment and illegal connections are wrong and can be punishable. At the same time, making people aware that by paying regularly and not stealing electricity there will be more available for everyone.
Electricity was presented as a product, similar to other products people buy in supermarkets. The idea was to represent electric energy as something that one can touch and feel, in order to make it more real to the consumer. The campaign would provide detailed information as to how important paying for and saving electricity is and how the more compliant people are, the better for everyone. Slogan for this campaign was “Edhe rryma është product që blehet. Paguaje që ta kesh!” (Electricity, too, is a product you buy. Pay it to have it!)
The entiree image was launched through a range of services: Two strong TV commercials, for paying and saving, posters, billboards, flyers, radio adverts, stickers, newspaper adverts and website.
Have a cup of tea with BA Hot Pick
Created in Albania & Kosova for British Airways in May 2007 See all work in Web Design & Dev
Design and development of an interactive online game in the shape of interactive e-cards, promoting British Airways' special offers. Winners of this online game received free return tickets to London.
Awarded the Imelda Ogilvy Network Silver Peanut Award in 2006.
The largest government owned corporation in the country, Post and Telecommunications of Kosova, required an undertaking of a total re-branding task, to simultaneously represent its effort in improving the services and increase of consumer trust.
The new brand we produced consists of an identity and logo that reflects the corporation's three business units: mobile telephony, fixed telephony and the post.
We produced the most expensive Kosovar TV commercial at the time, together with outdoor, newspaper ads, flags, banners, numerous other print solutions, Website, point of sale identity and other branded products and gifts, introducing the new brand to the country.
Albanian national sports fans logo Hot Pick
Created in Albania & Kosova for Tifozat kuq e zi in Mar 2004 See all work in Branding & Identity
Logo design for "Tifozat Kuq e Zi", Albanian National Sports Teams Fans, which has already become the identifying sign of Albanian fans around the world, widely used in flags, shirts, caps, scarves and other accessories.
Creative production of poster, postcard and questionnaire for British Airways' "London is closer than you think" prize winning contest, depicting photographs of Prishtina city centre with London red buses, black cabs and other London elements.
A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields. A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields. A campaign promoting National Vocational Centres around Kosova, offering free training in a large number of fields. 
IPKO foundation 
Zenit 
After a short absence since re-branding and revamping of the recently privatised production facilities, the giant Rahoveci valley winery launched its first corporate campaign in over two decades, promoting the country's best in the industry.
Following the launch of the new AMC SIM card with more features and a new name, we designed the new product brand, designed the packaging and developed a campaign for AMC Karta.
English 
Only 10 days before the actual day, we came up with an idea that would add to the celebration event for the biggest day in the country’s history - The Declaration of Independence. The challenge was to avoid any instance that would uproar the crowd but would still provide a joyful manifestation that would mark this historical day.
Being the only mobile operator in the country at the time, Vala 900 underwent a number of technical enhancements to improve customer services, simultaneously requiring a new corporate image to take the company to the next level. With the second mobile operator in sight, Vala 900 requested a thorough re-branding and a strong identity to remain a strong competitor. 
Design and development of an interactive online game in the shape of interactive e-cards, promoting British Airways' special offers. Winners of this online game received free return tickets to London.
The largest government owned corporation in the country, Post and Telecommunications of Kosova, required an undertaking of a total re-branding task, to simultaneously represent its effort in improving the services and increase of consumer trust.
Logo design for "Tifozat Kuq e Zi", Albanian National Sports Teams Fans, which has already become the identifying sign of Albanian fans around the world, widely used in flags, shirts, caps, scarves and other accessories. 
Creative production of poster, postcard and questionnaire for British Airways' "London is closer than you think" prize winning contest, depicting photographs of Prishtina city centre with London red buses, black cabs and other London elements.