50% off international calls
Created in Kosova for Vala in Jun 2006
(Ad Campaigns)
 
As part of Vala mobile operator's service improvements, the product offering up to 50% cheaper international voice calls required a simple, yet catchy campaign. Being that the vast majority of Kosovars living abroad are younger people, whose parents remained in the country, we portrayed a happy mother calling her daughter in London.

Campaign included a TV commercial, posters, newspaper ads and leaflets.