Drink milk from carton
Created in Albania for Tetra Pak in May 2008
(Ad Campaigns, Design & Publishing)
 
We were asked to produce a print campaign to increase the consumption of packaged milk the Albanian market, as well as raise the awareness about the disadvantages of using loose milk, which was consumed at around 90% of the cases in this market - one of the highest in the region.

We developed a straight-forward concept, named "Drink Milk From Carton" as an outdoor and print campaign for Tetra Pak, presenting five reasons why it is healthier to drink milk from carton, using colourful and lively imagery to best describe the healthy characteristics of packaged milk. It consisted of posters, city lights, brochures and leaflets, distributed across the country.