Introducing the Family & Friends service for the first time, Vala asked us to produce a campaign showing how cheap it is to talk to your closest ones with their latest offer.
We developed an idea showing a youngster using his mobile all day long, from early morning to bedtime, talking to his friends and family. In the end, when he finally hangs up, the shape of the mobile phone is imprinted on his cheek.Campaign included production of TV commercial, billboards, newspaper ads, brochures and leaflets.
