After a short absence since re-branding and revamping of the recently privatised production facilities, the giant Rahoveci valley winery launched its first corporate campaign in over two decades, promoting the country's best in the industry.
Stone Castle, a new name with a long tradition of winemaking, sporting one of the biggest wineries in the Eastern Europe, is set to expand not only the neighbouring markets of Albania, Macedonia and Montenegro, but other parts of Europe and USA as well.
The campaign, launched during the end-of-year festivities, reflects the tradition, the passion and the love of winemaking, showing a lifetime story inside a bottle. This campaign includes a TV commercial and festive print ads and outdoor.