Following the launch of the new AMC SIM card with more features and a new name, we designed the new product brand, designed the packaging and developed a campaign for AMC Karta.
The new and improved AMC Karta is represented in many colours, each signifying a product feature or offer, such as "Friends & Family", "Bonus", "The Bundle", etc.
The image we developed reflects the ease and joy of using the new product by young and old, through strong visual abstract imagery. In other words, using the phone with AMC Karta ia as easy as blowing a kiss. This campaign includes a TV commercial, outdoor, print ads and package & SIM card design.
