Concept and production of SMS Grand Prix prize winning game campaign required a unique approach, in order to attract as many consumers to participate.
We created an identity for the game, depicting a green pixelated envelope, the symbol of an SMS, which grew larger with every prize, becoming enormous with the largest prize - the Audi Q7.
The game was promoted on all media (TV, outdoor, print) in addition to in-store promotions and TV testemonials with the winners and SMS notifications.
